Hey man! Thanks a ton for taking the time out of your busy schedule to have a chat with us, we appreciate it. Could you please introduce yourself to our readers and give us a little peep into what creative endeavors you’re a part of?
Thank you for having me on here! Yeah, of course. I’m Luke Campbell, I go by Edensend on social media. I do graphic design for bands and brands. I have worked with some amazing people in my time such as Bad Omens, Make Them Suffer, Guilt Trip, Set To Wake, and many more!
What sparked your interest in design? Was it a field you’ve always been interested in?
I was designing wallpapers for my phone on an app called PicsArt back in 2016 to 2018. One day I thought, “Why don’t I try to use Photoshop for once?” I made an account and spent 3 months reading about Photoshop, watching tutorials, and experimenting. Then I saw Josh Wanless work ( sixsouls.cr ) and I was blown away. That’s when I really got into the whole graphic design business and really pushed my work out there
What is your motivation for working primarily with bands and within the alternative scene?
I’ve always loved the alt scene. Yeah, I don’t listen to a lot of the music now as I am getting older but I love the scene and the whole diverse range it has always kept. It makes it easier for artists to show different types of work but still keep that alt look to the project.
How do you approach your designs when you are doing commissions for a client?
First off I draw it on a piece of paper so I can layout the look of the design and then get a cuppa and slap some good music on and start adding what I did on that piece of paper onto Photoshop and maybe a 3D program if needed. Designing is a whole mindset, you got to keep your mindset at ease at all times.
Your work features a diverse range of elements and textures, where you seek inspiration when starting a new project?
I usually just look at my old pieces of work and basically use elements from the pieces I like and add something different to it. Each design I post I want it to look different from the last one. I don’t stick to one path when I’m doing art I like having freedom.
Do you have any daily habits/routine checks that you put in place that help you to stay on top of productivity?
Not really no, I work full time so I get home and design straight away from 6:30 till 10:00 then do that all week. On weekends I spend at least 9 hours on a Saturday and Sunday just designing.
What software and hardware do you use for your work?
Oh, I am the worst at this haha, I use a Lenovo Yoga. I’ve had this laptop since December 2018 and I’ll tell you one thing about this laptop. It can handle 3D, Photoshop, and Illustrator at once, it is very good for what I do and I wouldn’t be where I was without this bad boy.
Hellbent is another venture that we have to talk about – could you give us an inside scoop on how you guys run the brand? Are you in charge of all the design work for your clothing and promotional material? Your branding is point though, love the way you guys promote a new release.
Yeah, so Hellbent came about in late 2019. It was meant to be a couple of hoodies just for fun, then I thought why don’t I try and make this a business, so I spent months designing and planning for the drop then the pandemic happened in March. That slowed me down but also sped me up. I got good friends and a very talented designer to join Hellbent in designing and branding. Tom ( melting.point.media ) pushed the boat out for us and really took Hellbent to a new level of creativity. Since then we have not stopped and we love what we have done with the brand.
Which artists and designers have inspired you the most?
What are some of the artworks you have done that holds a special place in your heart?
It has got to be my single artwork for the new band Darkmatter (darkmatteraus).
Where can our readers check out your work and projects?
I have a few accounts over on Instagram, edens.end_ is my main Instagram account. Edens.vault_ is my edensend clothing brand account that is in the stage of forming its second drop and _axide is my 2nd design account for monthly projects and experiments.