“…one shirt is equivalent to 5000 streams on Spotify, then you would need to stream one band’s music 24/7 for 10 days straight to get to the price of one shirt.”
“My main piece of advice is there is never a right time, so just go for it.”
“You don’t hear many bands talking about investing in the band for marketing and I think that’s what puts people off…”
“Going against the grain could sometimes be the breath of fresh air that your scene needs…”
“The main goal is to not try and simply wait out the quarantine, but to use it as an opportunity to come up with new plans, make videos, make new music, make new merch and connect with your fans in an all-new way!”
“We’ve made a lot of fans that aren’t full-on hardcore listeners over the years. It’s also really cool to build relationships with bands that are from different genres…”
“The highlight for us was the touring band culture. Every band we met was so driven to be the best band and every person attending a show was completely absorbed in the scene.”
“…I have taken a few bumps. The most memorable (and painful) was when we were live at Kerrang Radio, we had Bomber Dave Mastiﬀ and Rockstar Spud on the show…”
“I’d say the main inspiration for starting Dark As Day was ‘why not?’ I don’t have anything to lose and this could be my chance of doing something I’m passionate about as my full-time job, which is a rare thing these days!”
EVE events are the place to forget everything you thought you knew about this previously male-owned world and see what happens when punk, feminism and pro-wrestling combine to create a night of death-defying, jaw-dropping, action-packed theatrical wrestling stunts fueled with cabaret, comedy and so much more…
“We keep creating the memories but we think the best memories are the ones when we played some awesome shows and hung out with rad friends and made new friends by being in the band.”
“Joel Tyrrell, bassist of the same band tattooed the words “MAD” on my ankle. He had never tattooed before. It still looks rad!”
“When we launched, we were like no other product on the market. British wrestling was really starting to grow, but there wasn’t anywhere that gave fans and companies a place to find each other. It took time for us to find our feet…”
“An accidental VHS recording of Wrestlemania 15, I was hooked from that moment on. My Dad supported me through my childhood supporting WWE by spending his hard-earned money on Merch, action figures and took me to Insurrextion 2002 in London. For all that I am grateful!”
The world seems to be heading into a new territory, at least for the time-being, with the COVID-19 virus tipping everything upside down. Working from home is certainly not a new idea for some, but for a big group of people it is a big adjustment to make.
“We all like to live on the cutting edge of society and within the knowledge of trends and cultures around us and around the world. So really it comes down to extracting the elements of popular waves, as well as adding our own touch.”
“Besides the fact that it acts as a whole other income stream – it’s a huge tool that you have access to, to get your message across in even more creative ideas.”
“You need to keep in consideration if you’d like any more work done around the piece in the future, if you’d like to turn it into a full piece and add more elements to the artwork.”
“Now, I understand that not all venues are kitted out for setting up a kick-ass merch stall, but if you get a little creative, you can make that merch table stand out and look professional with minimal effort!”
“When you target a specific audience, you are not excluding customers who do not fit your criteria but rather concentrating on consumers that are more likely to buy your range.”
“Knowing that we were helping to do something good, and possibly to help change someone’s life in a positive way is a feeling we’ll never get over.”
“Better than anyone, you should know what your fans expect on your shirts, whether it’s your album artwork, a central theme of your band or simple text design”
“My inspiration comes from media and art that really grabbed my attention as a kid. Horror films, creepy occultist symbolism, generally anything that leaned toward the macabre. I just gravitated to what I thought was cool as hell.”
“I love making records for bands with big sounding guitars and drums, expansive vocal harmonies.”
“The soft texture of the ink means you will barely feel it when you do the “drag-your-finger-across-the-print-test”.”
“I’m not a natural salesman unless of course I’m in a ring and someone punches me in the face. Then, hopefully, that changes. I do enjoy the process of developing a t-shirt idea, but I do need to do better in terms of linking all those together and offering a product that each audience can enjoy.”
“If you put your stamp of approval on a certain product, you would want to know which method is the best way to achieve the best product, right? Let’s look at some of the most popular printing methods and what their advantages are. “
“I can express myself or my ideas and present my character in any certain way I see fit on a piece of merch.”
“Everyone that buys your merch will feel it on their skin. That is the first test of quality. Know which type of material merch you would want to wear.”
“I’m constantly looking at the world as a series of shapes – the world is made up of circles, squares and triangles, the beauty is in how you fit them together.”
“When you start making band merch, you should have a clear plan on what you want to achieve and how you are going to do it.”
I don’t think it’s necessarily about keeping up with the changes, more always being open to new ideas, listening to your fans and being creative with what you put out.
The gap between the high street market and the merchandise market may begin to close as people are getting the exact same (or better) quality goods from their favourite band as they get from big name online or high street retailers.
“…focusing on quality over quantity is super important when it comes to merch designs/printing. It’s better to build your range up over time with solid designs you feel sell your brand/product well and will last…”
Flash Morgan Webster, the high-flyer, the MODfather, talks about the UK wrestling industry and tips and tricks on how to incorporate merch into your wrestling career.
We caught up with Harky, owner of StayClose Clothing, on how he started out, the impact and influence of social media on clothing labels as well as some helpful tips for future and beginner clothing label owners. He is such a sincere and honest person and we cannot be more honored to print for a clothing line like his!